How do you feel about this news? I have mixed feelings. On one hand, as a Facebook user I’m the victim of overly broad targeting strategies of companies I have no interest in, and get my feed clogged with ads for personal development courses. On the other hand I manage Facebook pages for brands.
I think that overall that it will be good for Facebook overall – encouraging more innovation in terms of paid and owned content strategy, and stop over-reliance on contests, app download calls to action and other common engagement attempts. I hope they won’t hide posts that I actually want to see from brands whose pages I have liked for personal reasons.