Facebook to start burying promotional posts in 2015

Thanks to Forbes.com for this image

Thanks to Forbes.com for this image

How do you feel about this news? I have mixed feelings. On one hand, as a Facebook user I’m the victim of overly broad targeting strategies of companies I have no interest in, and get my feed clogged with ads for personal development courses. On the other hand I manage Facebook pages for brands.

I think that overall that it will be good for Facebook overall –  encouraging more innovation in terms of paid and owned content strategy, and stop over-reliance on contests, app download calls to action and other common engagement attempts. I hope they won’t hide posts that I actually want to see from brands whose pages I have liked for personal reasons.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s