Digital depositioning? Apple’s new anti-PC ads

Couldn’t help but to comment after stumbing across Apple’s new ‘Get a Mac’ YouTube ads, which are currently doing the rounds and are now on AllthingsD – it looks like they’ve taken things one step further in terms of agressively targetting the competition, using acerbic wit in an attempt to pick on their competitor’s perceived weaknesses.  Talk about ‘antisocial’ media. Me-ow!

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