Recession = happy days for PRs with e-skills?

Just been looking at BrandRepublic, which has an article saying the recession could be made into an ‘advantage’ for PR agencies, as clients look to more low cost publicity methods like below-the-line and web outreach. Which makes me think: all those social media savvy people selling blended campaigns have the potential to get their fingers into both pies. Why not sell some projects in alongside the drumbeat stuff you do on retainer to swipe cash off other parts of the marketing mix? It may be seen by some as ‘disaster capitalism’ for the communications industry, but hey, hard times call for concentrated efforts…


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