Community management gold!

For anyone who is new to engaging with online communities, here are a few things that it’s good to have in your toolbox to get you going in the right direction:

The 90-9-1 site: named after the ratio of audience members, users and creators in a community

Some handy ethnographic research on kids’ relationship with social media, and here’s a cool video interview on the topic. Useful if you are planning to reach out to young people online. Caveat: No brandwashing! Let them keep some of their innocence.

A great case study on tools and widgets that are useful for networking online communities.

That’s it for now. Has anyone got any others?



  1. Martin Reed · November 25, 2008

    I hate to go against popular opinion, but I am not 100% convinced about the 90-9-1 concept being a ‘principle’. Surely if only 1 in every 90 visitors to your site is getting involved and creating content, the community manager isn’t doing something right?

    – Martin

  2. heleana · November 25, 2008

    Thanks Martin,

    The impression I got from the principle is that this would be the average level of ‘pre-campaign’ engagement on a site, and this would depend on how social it was also. For instance if that was the case on Facebook, that would be horrendous! But for a website’s corporate blog, I wouldn’t be surprised.

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