For anyone who is new to engaging with online communities, here are a few things that it’s good to have in your toolbox to get you going in the right direction:
The 90-9-1 site: named after the ratio of audience members, users and creators in a community
Some handy ethnographic research on kids’ relationship with social media, and here’s a cool video interview on the topic. Useful if you are planning to reach out to young people online. Caveat: No brandwashing! Let them keep some of their innocence.
A great case study on tools and widgets that are useful for networking online communities.
That’s it for now. Has anyone got any others?