1) Cash ( Facebook offering to acquire Twitter for $500 million of its stock )
2) Costs (Concerns over Twitter’s burn rate)
I’d like also to talk about usability. While we are all seeing less and less of the infamous Fail Whale, there are some issues around inflexibility – I’d love to be able to lifecast pictures or video for instance. Other microblogging sites like Pownce and Friendfeed could eclipse Twitter in the not too distant future, especially since searching for people you know (or would like to know) is STILL not working.
For PRs, Twitter is a dream: offering you access to opinion formers that you may never have been able to have such close contact with otherwise, the opportunity to get breaking news at lightening speed and to request case studies and third party information in moments. Further intergration with Facebook could be what it needs to ‘cross the chasm’ and turn its 6 million user base (which still has a heavy male, social media and IT and earlty adopter skew) into something closer to Facebook’s 120 millon. I believe the results of a move, if they were to ever reapproach the conversation in future would be great news for comms professionals, especially with the advent of the Facebook phone – encouraging more mobile twitter use and therefore the increased possibility for PRs to have conversations with audiences wherever they are.
And why am I waiting for Twitter to reach scale? So PRs can use their in-depth knowledge of the tool to sell marketing campaigns to clients if Twitter decides to take up some of the revenue-generating ideas suggested here (my fave being in-stream advertising). A great opportunity to eat into the marketing team’s budget with blended marcomms activity…