To all those who have a spare £499, Trendwatching’s 2009 Report has launched. I attended an amazing talk by Kristina Dryza back in 2007, who spoke about an increased trend towards consumers wanting transparency from brands and also wanting more meaningful experiences in life, which will affect the way brands will have to workto maintain the trust of and connection with their communities. Both of those factors appear to have been touched on in the 2009 report. Yes, I know it’s pricey. Rob someone and buy it!