Techcrunch’s latest piece on Monday, in which Michael Arrington appraises the financial benefits for Facebook in implementing its Verified Applications Programme got me thinking about whether clients would also be willing to pay extra for Facebook apps designed to supplement viral message dissemination.
For many companies that are looking at ‘social media relations’ for the first time, creating virals can be a potentially powerful yet risky business. Will that shiny new Facebook app I’m using to create hype around my brand be the next iLike? Or will it be a wasteful experiment? And with the economic climate being as it is, would clients be OK with the extra cost? Should PRs include it in the fee?