To PROs and journos: when will the press release die out?

Just got this from Angela Connor’s blog. Putting a cat amongst the pigeons? I think so! One thing this argument does forget is there are still many niche trade publications that aren’t even online, and clients that don’t even read e-newsletters, never mind Twitter, so they don’t value ‘online coverage’.



  1. Angela Connor · November 15, 2008

    You make a great point. There are still MANY who aren’t online. I’m curious though…and maybe we should start a conversation about when that will change? I wonder if there will always be those who steer clear of various technologies and the tools they provide.

  2. Pingback: More from Peter Shankman on the death of the press release « Online Community Strategist

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